who we are

RappAround partners with elite brands to craft and execute impactful public relations and imaging campaigns in the fashion and lifestyle industries with unmatched speed and creativity. From its offices and showroom in West Hollywood, RappAround delivers personalized attention and customized strategies, including media campaigns, celebrity and influencer partnerships, and event execution. As a boutique agency, RappAround selectively collaborates with brands that align in creative vision, leadership, and goals, ensuring synergy and shared success.

meet melissa

Melissa Rappaport, the visionary founder behind RappAround, launched the agency in 2007 with the goal of redefining boutique PR services. A Boston native with a BA in Communications from the University of Michigan, Melissa began her career as head of PR for Blue Cult Denim.  She later co-founded Spin Shoppe Public Relations, leading high-profile campaigns for brands like Disney Vintage and Fred Segal Fun.

Today, Melissa leads the RappAround team in Los Angeles and New York, offering her clients unmatched expertise, creativity, and a dedication to excellence. For Melissa, each client is treated like family, building strong, lasting relationships that go beyond business to foster true collaboration and trust. 

 When Melissa occasionally takes off her PR hat, you'll find her savoring a glass of earthy red wine, dancing to a killer EDM set (preferably crafted by her 6-year-old DJ prodigy) or getting lost in the pages of a great fictional book.

OUR TEAM

RPRC IS A BOUTIQUE AGENCY WITH FULL-SERVICE CAPABILITIES