who we are

RappAround partners with elite brands to craft and execute impactful public relations and imaging campaigns in the fashion and lifestyle industries with unmatched speed and creativity. From its offices and showroom in West Hollywood, RappAround delivers personalized attention and customized strategies, including media campaigns, celebrity and influencer partnerships, and event execution. As a boutique agency, RappAround selectively collaborates with brands that align in creative vision, leadership, and goals, ensuring synergy and shared success.

meet melissa

Melissa Rappaport, the visionary founder behind RappAround, launched the agency in 2007 with the goal of redefining boutique PR services. A Boston native with a BA in Communications from the University of Michigan, Melissa began her career as head of PR for Blue Cult Denim.  She later co-founded Spin Shoppe Public Relations, leading high-profile campaigns for brands like Disney Vintage and Fred Segal Fun.

Today, Melissa leads the RappAround team in Los Angeles and New York, offering her clients unmatched expertise, creativity, and a dedication to excellence. For Melissa, each client is treated like family, building strong, lasting relationships that go beyond business to foster true collaboration and trust. 

 When Melissa occasionally takes off her PR hat, you'll find her savoring a glass of earthy red wine, dancing to a killer EDM set (preferably crafted by her 6-year-old DJ prodigy) or getting lost in the pages of a great fictional book.

OUR TEAM

  • Annie Zeina has proudly been a part of the RappAround team since 2018. Graduating from Syracuse University with a degree in Public Relations and Fashion Communications, Annie blends her academic foundation with a keen understanding for media and pop culture. As Senior Account Executive and head of VIP Celebrity Relations, she uses her network of celebrity stylists and knowledge of the industry to bridge together brands with A-List fashion moments.

     When Annie is not in total PR mode, she enjoys being with her family, sweating it out in hot pilates, musical theater, traveling and baking

  • Dasia Kostinden has been with RappAround since interning for the company during her Senior year of college, working up to her title today as Account Executive. Dasia graduated from the S.I. Newhouse School of Public Communications at Syracuse University in 2023 with a Bachelors degree in Public Relations and minor in Sociology. She combines her longstanding affinity of the fashion industry and storytelling with her academic background in PR strategy and writing to execute successful influencer and press relations on behalf of all clients.

     When not in the office, you can find Dasia hunting for vintage pieces, spending time with family on the East Coast, discovering new wine bars or enjoying a sci-fi movie.

  • Elle Marshall is the newest member of the RappAround team, bringing a dynamic blend of communications expertise and production experience to the showroom. With a back ground studying Communications and Film Production, Elle has spent time abroad expanding her cultural awareness and gaining in-depth knowledge of the entertainment industry. As Showroom Coordinator, Elle thrives on creating meaningful and lasting relationships with celebrity stylists and their teams, ensuring every interaction is seamless and impactful.

    Outside the showroom, Elle enjoys soaking up the sun on long walks, dancing at concerts with friends, exploring new skills in live production, and unwinding with a good night’s sleep.

RPRC IS A BOUTIQUE AGENCY WITH FULL-SERVICE CAPABILITIES